One pitfall of new technology is people quickly come to rely on it to perform functions it simply doesn’t do. I recall the spellchecker gaffes decades ago, when optimistic writers assumed a document was error-free because they’d hit “spell check.” A book author was once very surprised when I found an embarrassing error — see, his spellchecker was capable of …
[vc_row height=”auto”][vc_column][vc_column_text]Sometimes the magic formula to create a perfect — and in this case, possibly life-saving — message is a 15-year partnership, a dash of unfamiliarity and a stroke of inspiration.[/vc_column_text][us_separator][vc_video link=”https://vimeo.com/843906946?share=copy” align=”center”][us_separator][vc_column_text]Alex Raffi, creative director at Imagine Communications, is well aware of the long relationship his team has enjoyed with the Sheet Metal Occupational Health Institute Trust (SMOHIT), even …
Marketing is the act of promoting, and/or selling products and/or services and refers to any actions a company takes to attract an audience to the its product or services through high-quality messaging. Marketing’s aim is to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales. …
“The man who has begun to live more seriously within begins to live more simply without.” –Ernest Hemingway As someone who spends a significant amount of time brainstorming, I’ve often found that people tend to overthink things. They labor for long hours trying to shape elevated portions of the Earth’s crust into formations with steep sides and significant exposed bedrock, …
First, what is style? A style guide refers to the long list of grammar and punctuation rules to keep one’s writing consistent and clear. When should certain words be abbreviated or capitalized? Are book titles in italics or quotation marks? All these choices become a publication’s house style, which is often based on one of the “big four” style guides: …
For the past decade, the Imagine staff has gathered the day after the Super Bowl to talk about the best part of the big game — the commercials! We look at effectiveness, those that missed the mark and those that hit the nail on the head, and, of course, we factor in our personal favorites. But just because we like …
As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called and the confetti has covered …
Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their life. People shrugged, as who …
I only eat McDonald’s in October. Well, that’s not entirely true, but 95% of the time, if I’m pulling up to the drive-thru, it’s October. When I was a kid, my dad would take a deer hunting trip every year for 10 days or so. It was always in October, often during Halloween, and during that time, Mom would take …
Are you speaking your customers’ language? If you’re not, you may be missing out on an opportunity to connect with them. For example, we have been creating more Spanish-language marketing materials for clients because they are finding more of their customers speak Spanish. Rather than forcing a customer to read and comprehend a foreign language, they are choosing to provide …