Humility is a good value for a content developer. If you don’t have a curiosity about people, whatever empathy you claim will be false and probably devolve into some arrogant claims that will be immediately seen as an attempt to manipulate or insult the consumer’s intellect. But genuine empathy is rooted in humility and the understanding that many people contribute …
The COVID-19 pandemic has brought about so many protocol changes and “new normals” that it’s hard to keep track of how many ways business models have changed for various industries. Necessity is the mother of invention — or, in some cases, substitution! During the gear-shifting months of 2020, we at Imagine found that podcasts helped fill the gaps for a …
Find a stick that represents the message you are sending to the target. The shaft of your arrow should be made from a suitable stick or branch that is representative of the best qualities of the maker. You want a piece of wood that is light, yet sturdy, and as straight as possible. A simpler and less complicated design will …
Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for business in 2000, and for the …
I had a chance recently to speak to people about storytelling. The best stories are either true or inspired by truth. Whenever I’m invited to talk about creativity, I always bring up the importance of becoming aware of our moments of discovery. We tend to gloss over them. Those are moments when you are moved to evolve or shift your …
I’m a customer. I buy things. I know the struggle of wanting to save a few bucks by shopping around. But, unlike some consumers, I understand the cheapest option is not always the best. There is an amount of quality you sacrifice when you only look for the cheapest option. Same goes for marketing. Websites, logos, graphic design – all …
I had a meeting with a company last week that I found in a seemingly old-fashioned manner – its sign. Yup. In an age of digital marketing, my eyes were drawn to a bright, stationary sign on the side of the road that stated who the company was and what they did – quickly. I looked them up when I …
Marketing is a communications strategy used by a company or individual to reach and connect with their target market through various methods. It includes your message (what are you trying to communicate), the medium (how are you trying to communicate), and the target (to whom you’re trying to communicate). There are many ways to build effective marketing. One is to …
A couple of weeks ago I had the pleasure of attending South by Southwest (SXSW). SXSW is a marketing mecca full of industry superstars willing to share their knowledge with the masses. After sifting through pages and pages of notes from all of the various sessions, I’ve narrowed down my top five takeaways from the conference. Have an opinion. Make …
[vc_row][vc_column][vc_column_text]A question we often hear is “what is marketing?” Since the answer to that question can be long-winded, we created a marketing cheat sheet that goes over some of the basic facets of marketing. If we left anything out, leave it in the comments below! [/vc_column_text][us_image image=”5291″ size=”full” align=”center” onclick=”custom_link” link=”url:https%3A%2F%2Fweareimagine.com%2Fwp-content%2Fuploads%2F2018%2F09%2FIC_MarketingCheatSheet_InfographicOneSheet_V03_HIRES.pdf||target:%20_blank|”][/vc_column][/vc_row]