Big Game Ad Review

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big game ad review For a few years, I’ve been invited to share my thoughts on the American Marketing Association Las Vegas Chapter’s Big Game Ad Review panel. In past years, there were some stand-out ads we still talk about, but this year, aside from a few noteworthy ads, there were few that really caught my attention. My first pick: …

Friends football supporter fans cheering with confetti watching soccer match event at stadium - Young people group with red t-shirts having excited fun on sport world championship concept

Vintage Marketing: “I’m going to Disneyland!”

marketingimagineAdvertising, Marketing

As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called and the confetti has covered …

A selfie of two women at an industry event.

There’s more than one “I” in Imagine

marketingimagineAdvertising, Imagine Communications

If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the company came up with their …

Location, location, location

marketingimagineAdvertising, Social Media

Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or offer, I’m often instantly annoyed …

The Ryan Reynolds Toon Blast Saga

marketingimagineAdvertising

[vc_row][vc_column][vc_column_text]If you haven’t seen the series of ads that Ryan Reynolds starred in for Toon Blast, then you can click to watch them now. Last July, Reynolds stared in a series of comedic ads for the block-matching app game Toon Blast. Each commercial was short, lasting between 9 and 50 seconds, and focused on an addiction that Reynolds had developed …