How Can I Get My Business to Show Up in AI-Driven Search Results Like ChatGPT? Googling yourself is so 2010 — now you ask ChatGPT about yourself, right? Likewise, customers are asking AI tools like ChatGPT, Copilot, Claude, Perplexity, Gemini and others to recommend businesses and services. How can you get your business noticed by AI-powered engines? The internet is …
By now, half the world has heard about the chocolate dream that died last week in Glasgow, Scotland. Billed as an immersive event, “Willy’s Chocolate Experience” went viral for all the wrong reasons. We could examine the errors in planning, staffing, design, execution, logistics, ethics and price point that led to the fiasco. But we are a marketing firm, so …
One pitfall of new technology is people quickly come to rely on it to perform functions it simply doesn’t do. I recall the spellchecker gaffes decades ago, when optimistic writers assumed a document was error-free because they’d hit “spell check.” A book author was once very surprised when I found an embarrassing error — see, his spellchecker was capable of …