There’s no single posting schedule that works for every business, but consistency matters more than frequency. The right schedule is one your business can maintain while continuing to produce useful, high-quality content. For some businesses, that may mean posting several times a week; for others, twice a week may be enough. Your industry, audience, goals and available resources should determine your posting frequency.
Today, many people have had their natural curiosity muted by sensory overload. With the growth of information inundation and AI-led algorithms, you don’t have to seek news. It comes flying at you, with a split second to decide what to accept or ignore. This has all but eliminated the human act of exploration so critical to making decisions.
Yes. A newsletter gives your business a direct way to stay connected with current customers, nurture relationships with potential customers, and keep your brand top of mind. Because subscribers have chosen to hear from you, newsletters can help you build stronger relationships with an interested audience while giving you more control over when and how you communicate.
Choosing the right marketing approach depends on your business’s goals, budget, and available time. Whether you handle marketing yourself, build an in-house team, or partner with an agency, each option has advantages and trade-offs. For many small and mid-size businesses, working with a marketing agency often provides greater flexibility and access to a broader range of expertise.
risk is required I want to give you a look behind the curtain for moment. As a team, we recently took on the challenge to update the Imagine Communications website. Right out of the gate, we realized we also need to update the brand to best showcase our style and voice on the website. But what is Imagine’s style? What …
By now, half the world has heard about the chocolate dream that died last week in Glasgow, Scotland. Billed as an immersive event, “Willy’s Chocolate Experience” went viral for all the wrong reasons. We could examine the errors in planning, staffing, design, execution, logistics, ethics and price point that led to the fiasco. But we are a marketing firm, so …
One pitfall of new technology is people quickly come to rely on it to perform functions it simply doesn’t do. I recall the spellchecker gaffes decades ago, when optimistic writers assumed a document was error-free because they’d hit “spell check.” A book author was once very surprised when I found an embarrassing error — see, his spellchecker was capable of …
As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called and the confetti has covered …
Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their life. People shrugged, as who …
I only eat McDonald’s in October. Well, that’s not entirely true, but 95% of the time, if I’m pulling up to the drive-thru, it’s October. When I was a kid, my dad would take a deer hunting trip every year for 10 days or so. It was always in October, often during Halloween, and during that time, Mom would take …