How Do I Know If My Business Is Ready to Hire a Marketing Firm? The sooner you know, the faster you can grow It’s a question that usually hits you at 11 p.m., while you’re updating your own website, writing your own social media captions, and wondering why nobody’s calling. So, are you ready to hire a marketing firm? Here …
What is branding? Hint: it’s not just a logo and your signature color René Descartes famously said “I think, therefore I am;” for businesses, the corollary is “we brand, therefore we are.” Simply put, branding proves your organization exists in the world! Branding encompasses everything that places your organization in the mind of your target audience. Your brand includes but …
How can you integrate AI and keep your clients’ trust? AI should help your brand, not hurt it If you are moving toward AI efficiency and want to maintain the trust your clients have invested in you, it’s imperative to keep your messaging clear and based on empathy. The best solution is to utilize AI for tasks where it makes …
2026 Super Bowl ads: one long, nostalgic daydream What makes an ad impactful versus safe — and how did this year’s Super Bowl ads stack up? Each year, Imagine has an hours-long group texting session during the Super Bowl to discuss ads that grabbed our attention, for good or horrendously bad reasons. Invariably, some advertisers swing for the fences (to …
Things that seem illogical to the untrained eye Communication finer points the untrained eye can miss Communication can get complicated. There are so many elements to consider, like message clarity, audience and structure. At Imagine, we’re here to help you ask (and answer) questions that will guide you to your communication goals. For example, ask yourself: What is my core …
Our Imagine-ary friend Gene There’s a misconception that brand standards begin and end with a logo, colors, fonts and graphics. A solid brand should also have a consistent voice that goes along with these visual elements. Some brands have gained notoriety with edgy social media voices, like the clever roasts offered by Wendy’s or the surprisingly salty Merriam-Webster, who always …
Imagine Communications has a new website! Check out our new website, hot off the digital presses! Have you ever wondered what it’s like behind the scenes when a marketing firm markets for themselves? Our design and development team has crafted countless websites for organizations large and small. In doing so, project by project, our designers mastered new tools and kept …
risk is required I want to give you a look behind the curtain for moment. As a team, we recently took on the challenge to update the Imagine Communications website. Right out of the gate, we realized we also need to update the brand to best showcase our style and voice on the website. But what is Imagine’s style? What …
Sometimes driving a message home is all about timing. And when you’re on the open road, it feels like you’ve got nothing but time. Thanks to a total eclipse in April, a concert in May and then a convention in June — taking me to Texas, Arizona and New Mexico, respectively — I’ve become quite familiar with Route 40 over …
By now, half the world has heard about the chocolate dream that died last week in Glasgow, Scotland. Billed as an immersive event, “Willy’s Chocolate Experience” went viral for all the wrong reasons. We could examine the errors in planning, staffing, design, execution, logistics, ethics and price point that led to the fiasco. But we are a marketing firm, so …