As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called and the confetti has covered …
Every year after the Super Bowl, the Imagine team gets together to discuss the Super Bowl commercials. We pick out ones we think were the most effective, ones that missed the mark and our overall personal favorites. For some of us, it’s the best meeting of the year! There are a few things to consider because not all Super Bowl …