Bobby Long

Risk is Required

marketingimagineBranding, Marketing, Websites

risk is required I want to give you a look behind the curtain for moment. As a team, we recently took on the challenge to update the Imagine Communications website. Right out of the gate, we realized we also need to update the brand to best showcase our style and voice on the website. But what is Imagine’s style? What …

My most memorable cup of coffee

marketingimagineBranding, Marketing

Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their life. People shrugged, as who …

A selfie of two women at an industry event.

There’s more than one “I” in Imagine

marketingimagineAdvertising, Imagine Communications

If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the company came up with their …

picture of a podcast studio with microphones, sound mixer and laptop

The medium is (still) the message

marketingimagineCommunication

Way back when I was in college, we studied the works of a Canadian communications analyst and philosopher named Marshall McLuhan, who developed original theories on the substantive and stylistic differences between radio, print and television, among others. McLuhan’s influential work on “hot” and “cool” media can best be summarized by the 1960 John F. Kennedy/Richard Nixon debates. Those who …

Imagine Inspirations

marketingimagineBusiness Tips & Lessons, Imagine Communications

Working in a creative industry gives us the unlimited opportunity to explore ideas and strategies for our clients. But we can also fall into a rut and feel uninspired at times, so we asked Imagine team members to share where they go to for inspiration. Answers ran the gamut and were shared on our social media over the last month …

Welcome, Amanda!

marketingimagineImagine Communications

Last month, Amanda Farrar joined the Imagine family as a member of the client services team. Get to know her in the Q & A below and say “hi” in the comments! What is your official title/role with Imagine? Account Director/Copywriter. What is your hometown? Dallas, Texas How did you come to work at Imagine? I had brunch one day …

Read this blog written by our Public Relations Director/Photographer, Tiffannie Bond.

From one Vegas native to another

marketingimagineImagine Communications Leave a Comment

Dear Vegas Golden Knights, Here we are, the Stanley Cup Playoffs. And – although I’d be ecstatic if you won the trophy – I’m OK if you don’t, because you’ve already given this second-generation native a great gift. You shined a light on something I’ve known since I was 5 years old and watched this city come together after the …