Yes. A newsletter gives your business a direct way to stay connected with current customers, nurture relationships with potential customers, and keep your brand top of mind. Because subscribers have chosen to hear from you, newsletters can help you build stronger relationships with an interested audience while giving you more control over when and how you communicate.
With AI engines crawling the web for quick answers, many business owners find themselves wondering is a blog even worth it for their small or mid-sized business.
The short answer is, yes. Even in 2026, a blog is the perfect tool to help you open the door to people who need your services.
Things that seem illogical to the untrained eye Communication finer points the untrained eye can miss Communication can get complicated. There are so many elements to consider, like message clarity, audience and structure. At Imagine, we’re here to help you ask (and answer) questions that will guide you to your communication goals. For example, ask yourself: What is my core …
Skeptics love April 1 — it’s the one day of the year when everyone approaches things with more skepticism. Marketers love it, too, as it’s an opportunity to push out creative ideas without the pesky restraints of, well, reality! Last week we all saw some jarring posts about prominent businesses, either too good or too bizarre to be true. And …
First, what is style? A style guide refers to the long list of grammar and punctuation rules to keep one’s writing consistent and clear. When should certain words be abbreviated or capitalized? Are book titles in italics or quotation marks? All these choices become a publication’s house style, which is often based on one of the “big four” style guides: …
Imagine Communications creates marketing and public relations solutions as a team, starting by gaining an in-depth understanding of the needs and challenges faced by each of our client businesses. Our writers and copywriters compose with audiences, publications and goals in mind. Articles, press releases, media advisories, blogs and award nominations are each crafted with intent — built to be noticed …
I hear it all the time, “I wish I were a creative person.” Anyone who knows me knows that I can’t agree with that statement. I think it’s unfortunate that people believe creativity is something you can only associate with art. Creativity is so much more than art. It is the essence of how we interact with the world. First, …
As a copywriter, I sometimes geek out on the quirkiness of old phrases no longer relevant to today’s audiences. Dated sayings that come off as strange, offensive or even downright abusive such as “Spare the rod and spoil the child” or “In a coon’s age” have become relevant only to trivia games (the expression “in a coon’s age” dates to …
It was a Friday evening, and my husband had had a particularly difficult work week. He was salty, to say the least, and after hearing an irreverent interview with Brendan Hunt, writer and co-creator of “Ted Lasso,” I suggested the 35-minute comedy may be something to pull him out of his doldrums. I like being right as much as the …
Way back when I was in college, we studied the works of a Canadian communications analyst and philosopher named Marshall McLuhan, who developed original theories on the substantive and stylistic differences between radio, print and television, among others. McLuhan’s influential work on “hot” and “cool” media can best be summarized by the 1960 John F. Kennedy/Richard Nixon debates. Those who …