Are you speaking your customers’ language? If you’re not, you may be missing out on an opportunity to connect with them. For example, we have been creating more Spanish-language marketing materials for clients because they are finding more of their customers speak Spanish. Rather than forcing a customer to read and comprehend a foreign language, they are choosing to provide …
If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the company came up with their …
Back in 2014, I shared a list of things to do to prepare for the end of the year/new year. Five years seems like a good time to update that list, so here you go! Purge, purge, purge – OK, this one was at the top of list last time because it still holds true. If you haven’t used it …
I had a meeting with a company last week that I found in a seemingly old-fashioned manner – its sign. Yup. In an age of digital marketing, my eyes were drawn to a bright, stationary sign on the side of the road that stated who the company was and what they did – quickly. I looked them up when I …
I know it may be hard to believe, but here at Imagine, there are some aspects of marketing that we don’t do often enough to excel in. When that happens, we partner with other agencies to provide our clients with the services they need to meet their goals. For example, if a client needs some high-level digital advertising, we may …
Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or offer, I’m often instantly annoyed …
About once a month, Imagine’s web team and I spend an hour or so reviewing Imagine’s website and online newsroom. Since we’re a marketing and communication firm that does a lot of web and graphic design, that should be a quick meeting, right? Not a lot of changes needed and mostly a chance for everyone to virtually gather and chit …
I recently attended Digital Summit Detroit, a digital marketing conference held at Cobo Center. Over the course of the two-day event, I took 12-plus pages of notes, posted a few Instagram stories, and came up with a few tips to get the most out of these types of events: Pack a sweater. I always dress in layers, despite the season, …
I heard a story recently about a guy who was walking past a hair salon that was promoting a hair restoration service. The guy was balding and interested in the service, so he walked in. When he inquired about the service, the receptionist’s initial response was “Oh, it’s really expensive.” Not that it was a great service, not that he …
One of the questions I ask potential and current clients the most is “How do you like to be marketed to?” The reason for this is oftentimes, a client will say they want to send out an email every day for a week or post 75 Facebook ads or any number of annoying combinations to get potential customers’ attention. Yet, …