A great logo does not need to tell your business’s entire history or appeal to every consumer, but it should serve as a signpost that instantly tells your target audience they are in the right place. Choosing meaningful elements and creating a cohesive, sleek logo design will take effort and expertise, but that investment will pay off.
In a sea full of sameness, brand voice is what identifies your company as unique. The words you use along with the tone and cadence should set your brand apart and help audiences identify you across channels.
Branding shapes how potential customers see your business and whether they choose it over competitors. Your brand is your business, and branding is how you show it to the world.
There are many ways you can boost the visibility of your business and work toward becoming a trusted, go-to expert in your field. Earned authority is valuable, and so it also follows that authority is not something that just happens overnight.
Connecting with your target audience is about understanding who your audience is, having empathy for what they are experiencing, communicating clearly and then consistently delivering for them.
Having empathy for your target audience means putting yourself in their shoes and taking a deep dive into their wants, their goals, their needs, their fears and their pain points. Most importantly, what problems are they trying to solve?
What is branding? Hint: it’s not just a logo and your signature color René Descartes famously said “I think, therefore I am;” for businesses, the corollary is “we brand, therefore we are.” Simply put, branding proves your organization exists in the world! Branding encompasses everything that places your organization in the mind of your target audience. Your brand includes but …
How can you integrate AI and keep your clients’ trust? AI should help your brand, not hurt it If you are moving toward AI efficiency and want to maintain the trust your clients have invested in you, it’s imperative to keep your messaging clear and based on empathy. The best solution is to utilize AI for tasks where it makes …
2026 Super Bowl ads: one long, nostalgic daydream What makes an ad impactful versus safe — and how did this year’s Super Bowl ads stack up? Each year, Imagine has an hours-long group texting session during the Super Bowl to discuss ads that grabbed our attention, for good or horrendously bad reasons. Invariably, some advertisers swing for the fences (to …
Our Imagine-ary friend Gene There’s a misconception that brand standards begin and end with a logo, colors, fonts and graphics. A solid brand should also have a consistent voice that goes along with these visual elements. Some brands have gained notoriety with edgy social media voices, like the clever roasts offered by Wendy’s or the surprisingly salty Merriam-Webster, who always …
Imagine Communications has a new website! Check out our new website, hot off the digital presses! Have you ever wondered what it’s like behind the scenes when a marketing firm markets for themselves? Our design and development team has crafted countless websites for organizations large and small. In doing so, project by project, our designers mastered new tools and kept …