By now, half the world has heard about the chocolate dream that died last week in Glasgow, Scotland. Billed as an immersive event, “Willy’s Chocolate Experience” went viral for all the wrong reasons. We could examine the errors in planning, staffing, design, execution, logistics, ethics and price point that led to the fiasco. But we are a marketing firm, so …
One pitfall of new technology is people quickly come to rely on it to perform functions it simply doesn’t do. I recall the spellchecker gaffes decades ago, when optimistic writers assumed a document was error-free because they’d hit “spell check.” A book author was once very surprised when I found an embarrassing error — see, his spellchecker was capable of …
First, what is style? A style guide refers to the long list of grammar and punctuation rules to keep one’s writing consistent and clear. When should certain words be abbreviated or capitalized? Are book titles in italics or quotation marks? All these choices become a publication’s house style, which is often based on one of the “big four” style guides: …
There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in a certain industry but not …
The COVID-19 pandemic has brought about so many protocol changes and “new normals” that it’s hard to keep track of how many ways business models have changed for various industries. Necessity is the mother of invention — or, in some cases, substitution! During the gear-shifting months of 2020, we at Imagine found that podcasts helped fill the gaps for a …
Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned along the way is the …
Get to know Nicole Musolino, the newest member of the Imagine team, in a quick Q & A below! Nicole joined us in August and can be reached via email. What is your hometown? Born and raised in Las Vegas, NV How did you come to work at Imagine? I have been friends with Melissa Biernacinski since middle school. She …
A couple of weeks ago, I read an article about the importance of headshots on PR Daily and all I could think was, “PREACH!” The tl;dr version of the article is that someone did not have a professional picture available, and the media chose the most unflattering image they could find on Google. Occasionally, we will need a headshot of …