By now, half the world has heard about the chocolate dream that died last week in Glasgow, Scotland. Billed as an immersive event, “Willy’s Chocolate Experience” went viral for all the wrong reasons. We could examine the errors in planning, staffing, design, execution, logistics, ethics and price point that led to the fiasco. But we are a marketing firm, so …
One pitfall of new technology is people quickly come to rely on it to perform functions it simply doesn’t do. I recall the spellchecker gaffes decades ago, when optimistic writers assumed a document was error-free because they’d hit “spell check.” A book author was once very surprised when I found an embarrassing error — see, his spellchecker was capable of …
I used to talk on the phone A LOT! Like a lot, a lot. It was my job. I used to work in sports, and it was my responsibility to sell tickets. From giant 1,200-person group outings to season tickets to suites to single tickets. I sold everything. At one point in my career, I was making a minimum of …
It was a Friday evening, and my husband had had a particularly difficult work week. He was salty, to say the least, and after hearing an irreverent interview with Brendan Hunt, writer and co-creator of “Ted Lasso,” I suggested the 35-minute comedy may be something to pull him out of his doldrums. I like being right as much as the …
I recently attended Digital Summit Detroit, a digital marketing conference held at Cobo Center. Over the course of the two-day event, I took 12-plus pages of notes, posted a few Instagram stories, and came up with a few tips to get the most out of these types of events: Pack a sweater. I always dress in layers, despite the season, …