Choosing the right marketing approach depends on your business’s goals, budget, and available time. Whether you handle marketing yourself, build an in-house team, or partner with an agency, each option has advantages and trade-offs. For many small and mid-size businesses, working with a marketing agency often provides greater flexibility and access to a broader range of expertise.
A great logo does not need to tell your business’s entire history or appeal to every consumer, but it should serve as a signpost that instantly tells your target audience they are in the right place. Choosing meaningful elements and creating a cohesive, sleek logo design will take effort and expertise, but that investment will pay off.
[vc_row height=”auto”][vc_column][vc_column_text]Sometimes the magic formula to create a perfect — and in this case, possibly life-saving — message is a 15-year partnership, a dash of unfamiliarity and a stroke of inspiration.[/vc_column_text][us_separator][vc_video link=”https://vimeo.com/843906946?share=copy” align=”center”][us_separator][vc_column_text]Alex Raffi, creative director at Imagine Communications, is well aware of the long relationship his team has enjoyed with the Sheet Metal Occupational Health Institute Trust (SMOHIT), even …
Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made by the creators behind so …
Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for business in 2000, and for the …
Picture this: you’ve been looking at the numbers for your company and feel like you could benefit from some advertising. There’s a photo on your website you’ve always liked and know that you definitely want it in this ad. So, you come up with a market to target, buy a full-page space in a magazine, think of a catchy campaign, …
Music is a must when it comes to my workflow… and not just any music. For me, having the right tunes in the background results in productivity, inspiration and the occasional – yet necessary – dance break. So, what does a graphic designer listen to while making his or her magic happen? It’s a great question that may not have …
I was recently asked why I use the fonts I use. There is always calculation behind font choice. Never is a typeface chosen just because it’s pretty, though that does help. I choose fonts based on who the client is, who the target audience is, and what application the font is being used for. The fonts chosen really need to …
One really fun part of being a designer is watching trends come and go. I recently realized, “Oh, no; gradients are back!” This time they are appearing in the form of colorful backgrounds. Every time they come around, it seems to be a short-lived trend, so it will be interesting to watch and see how it evolves this time around. …