Our Imagine-ary friend Gene There’s a misconception that brand standards begin and end with a logo, colors, fonts and graphics. A solid brand should also have a consistent voice that goes along with these visual elements. Some brands have gained notoriety with edgy social media voices, like the clever roasts offered by Wendy’s or the surprisingly salty Merriam-Webster, who always …
Imagine Communications has a new website! Check out our new website, hot off the digital presses! Have you ever wondered what it’s like behind the scenes when a marketing firm markets for themselves? Our design and development team has crafted countless websites for organizations large and small. In doing so, project by project, our designers mastered new tools and kept …
big game ad review For a few years, I’ve been invited to share my thoughts on the American Marketing Association Las Vegas Chapter’s Big Game Ad Review panel. In past years, there were some stand-out ads we still talk about, but this year, aside from a few noteworthy ads, there were few that really caught my attention. My first pick: …
risk is required I want to give you a look behind the curtain for moment. As a team, we recently took on the challenge to update the Imagine Communications website. Right out of the gate, we realized we also need to update the brand to best showcase our style and voice on the website. But what is Imagine’s style? What …
No one moves a crowd like Disneyland. It’s organized and efficient. Those who wave you to turn left or right are well-placed and often smiling as they voice their directions. It’s relatively painless. It won’t be shocking to many that Disneyland was in my head as I approached the task of photographing more than 1,300 people in one group at …
Sometimes driving a message home is all about timing. And when you’re on the open road, it feels like you’ve got nothing but time. Thanks to a total eclipse in April, a concert in May and then a convention in June — taking me to Texas, Arizona and New Mexico, respectively — I’ve become quite familiar with Route 40 over …
In the mid-90s, I worked at Wherehouse Records in Costa Mesa, California. The experience was very memorable and taught me many things that have helped shape my life. I’ve always been a music and film enthusiast, so I was excited when I got the job. It allowed me to be surrounded by all genres of music and movies and connect …
Skeptics love April 1 — it’s the one day of the year when everyone approaches things with more skepticism. Marketers love it, too, as it’s an opportunity to push out creative ideas without the pesky restraints of, well, reality! Last week we all saw some jarring posts about prominent businesses, either too good or too bizarre to be true. And …
By now, half the world has heard about the chocolate dream that died last week in Glasgow, Scotland. Billed as an immersive event, “Willy’s Chocolate Experience” went viral for all the wrong reasons. We could examine the errors in planning, staffing, design, execution, logistics, ethics and price point that led to the fiasco. But we are a marketing firm, so …
[vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=sCVoIUFNdQ0″][us_separator size=”small”][vc_column_text]“Come for the history, stay for the fun” video Fall 2022 – Spring 2023 Jill Lagan, CEO of the Boulder City Chamber of Commerce, approached Imagine Communications seeking ways to boost Boulder City’s visibility. Between the opening of Interstate 11, diverting Nevada-Arizona drivers around Boulder City, and the pandemic, tourism was down and local businesses were facing challenges. …