Marketing is a communications strategy used by a company or individual to reach and connect with their target market through various methods. It includes your message (what are you trying to communicate), the medium (how are you trying to communicate), and the target (to whom you’re trying to communicate). There are many ways to build effective marketing. One is to …
[vc_row][vc_column][vc_column_text]We often travel across the country for client events, and as the company photographer, half of what I need to bring with me is gear. So, over the years, my travel buddy Nadia and I have developed some of our own travel tips and tricks: I like to carry an insulated bottle, like a Hydro Flask. It keeps me from …
About once a month, Imagine’s web team and I spend an hour or so reviewing Imagine’s website and online newsroom. Since we’re a marketing and communication firm that does a lot of web and graphic design, that should be a quick meeting, right? Not a lot of changes needed and mostly a chance for everyone to virtually gather and chit …
A couple of weeks ago I had the pleasure of attending South by Southwest (SXSW). SXSW is a marketing mecca full of industry superstars willing to share their knowledge with the masses. After sifting through pages and pages of notes from all of the various sessions, I’ve narrowed down my top five takeaways from the conference. Have an opinion. Make …
Ginger Meurer joined the Imagine team earlier this month as a public relations coordinator and already got to take a picture with a tin man while on assignment. Get to know Ginger in the Q & A below and say hello in the comments! What is your official title/role with Imagine? Public Relations Coordinator What is your hometown? I was …
Between determining allocation for new projects and looking at future investments, sometimes the focus of your company can turn away from the customer. It’s something that easily happens when business owners are trying to keep the doors open, and it can even sneak up on you when you think everything is just fine. The point is, it’s easy to get …
[vc_row][vc_column][vc_column_text]If you haven’t seen the series of ads that Ryan Reynolds starred in for Toon Blast, then you can click to watch them now. Last July, Reynolds stared in a series of comedic ads for the block-matching app game Toon Blast. Each commercial was short, lasting between 9 and 50 seconds, and focused on an addiction that Reynolds had developed …
Emma Glaze recently joined the Imagine team as an intern. Get to know her in the Q & A below! What is your official title/role with Imagine? Client Relations Intern What is your hometown? Anchorage, AL was my home for the first seven years, but now Philadelphia, Pennsylvania holds the crown. How did you come to work at Imagine? I …
I recently attended Digital Summit Detroit, a digital marketing conference held at Cobo Center. Over the course of the two-day event, I took 12-plus pages of notes, posted a few Instagram stories, and came up with a few tips to get the most out of these types of events: Pack a sweater. I always dress in layers, despite the season, …
Music is a must when it comes to my workflow… and not just any music. For me, having the right tunes in the background results in productivity, inspiration and the occasional – yet necessary – dance break. So, what does a graphic designer listen to while making his or her magic happen? It’s a great question that may not have …