I hear it all the time, “I wish I were a creative person.” Anyone who knows me knows that I can’t agree with that statement. I think it’s unfortunate that people believe creativity is something you can only associate with art. Creativity is so much more than art. It is the essence of how we interact with the world. First, …
Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for business in 2000, and for the …
Company Culture is the personality of your business. Every business has its own unique company culture. Each has different characteristics and patterns of operation that affect the internal processes and external perceptions. A company’s culture affects the feeling and behavior of the organization’s employees more so than its principals, although the principals are ultimately responsible for the outcome. A company’s values, attitudes …
I had a chance recently to speak to people about storytelling. The best stories are either true or inspired by truth. Whenever I’m invited to talk about creativity, I always bring up the importance of becoming aware of our moments of discovery. We tend to gloss over them. Those are moments when you are moved to evolve or shift your …
Over the years, I’ve been part of more brainstorming meetings than I can count. And in that time, I’ve seen many different kinds of techniques and strategies used to get to a solution. I’ve come to believe that the most critical moment in the brainstorm is the launch of the meeting. There are many ways to conduct a brainstorm, but …
Marketing is a communications strategy used by a company or individual to reach and connect with their target market through various methods. It includes your message (what are you trying to communicate), the medium (how are you trying to communicate), and the target (to whom you’re trying to communicate). There are many ways to build effective marketing. One is to …