What I’ve learned from those who claim to be uncreative

marketingimagineCommunication

I hear it all the time, “I wish I were a creative person.” Anyone who knows me knows that I can’t agree with that statement. I think it’s unfortunate that people believe creativity is something you can only associate with art. Creativity is so much more than art. It is the essence of how we interact with the world. First, …

Creating our 2020 holiday card: Dissecting the creative process

marketingimagineImagine Communications

Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned along the way is the …

The Ryan Reynolds Toon Blast Saga

marketingimagineAdvertising

[vc_row][vc_column][vc_column_text]If you haven’t seen the series of ads that Ryan Reynolds starred in for Toon Blast, then you can click to watch them now. Last July, Reynolds stared in a series of comedic ads for the block-matching app game Toon Blast. Each commercial was short, lasting between 9 and 50 seconds, and focused on an addiction that Reynolds had developed …