If your website no longer accurately represents your business, performs poorly, contains outdated information or results in a frustrating experience for visitors, it’s probably time for an update. Older websites often feature dated colors, themes, logos and photos. Combine that with broken links and slow load times, and you may have a site you’re reluctant to share.
There’s no single posting schedule that works for every business, but consistency matters more than frequency. The right schedule is one your business can maintain while continuing to produce useful, high-quality content. For some businesses, that may mean posting several times a week; for others, twice a week may be enough. Your industry, audience, goals and available resources should determine your posting frequency.
Yes. A newsletter gives your business a direct way to stay connected with current customers, nurture relationships with potential customers, and keep your brand top of mind. Because subscribers have chosen to hear from you, newsletters can help you build stronger relationships with an interested audience while giving you more control over when and how you communicate.
Much has been written about the importance of finding meaning in one’s career. While a paycheck covers the necessities of life, money can only make someone slog away at an unfulfilling job for so long. Work in communications can span a broad spectrum, and we at Imagine have reflected from time to time how we feel lucky that our work …
The COVID-19 pandemic has brought about so many protocol changes and “new normals” that it’s hard to keep track of how many ways business models have changed for various industries. Necessity is the mother of invention — or, in some cases, substitution! During the gear-shifting months of 2020, we at Imagine found that podcasts helped fill the gaps for a …
A couple of weeks ago I had the pleasure of attending South by Southwest (SXSW). SXSW is a marketing mecca full of industry superstars willing to share their knowledge with the masses. After sifting through pages and pages of notes from all of the various sessions, I’ve narrowed down my top five takeaways from the conference. Have an opinion. Make …