Five ways owners of small business can stay motivated

marketingimagineBusiness Tips & Lessons

Over the last 20-plus years running a small business with my business partner, I’ve learned how difficult it is to stay motivated at times. Aside from meeting payroll and keeping the business viable, there are things there that keep you motivated and encouraged. Here are 5 simple ideas on how to possibly spark some motivation or inspiration amongst the deluge …

Keeping your company customer-centric

marketingimagineBusiness Tips & Lessons

Between determining allocation for new projects and looking at future investments, sometimes the focus of your company can turn away from the customer. It’s something that easily happens when business owners are trying to keep the doors open, and it can even sneak up on you when you think everything is just fine. The point is, it’s easy to get …

Living your brand

marketingimagineBranding Leave a Comment

Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst themselves while giving a half-hearted …