Marketing Cheat Sheet

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[vc_row][vc_column][vc_column_text]A question we often hear is “what is marketing?” Since the answer to that question can be long-winded, we created a marketing cheat sheet that goes over some of the basic facets of marketing. If we left anything out, leave it in the comments below! [/vc_column_text][us_image image=”5291″ size=”full” align=”center” onclick=”custom_link” link=”url:https%3A%2F%2Fweareimagine.com%2Fwp-content%2Fuploads%2F2018%2F09%2FIC_MarketingCheatSheet_InfographicOneSheet_V03_HIRES.pdf||target:%20_blank|”][/vc_column][/vc_row]

Read this blog written by our Public Relations Director/Photographer, Tiffannie Bond.

From one Vegas native to another

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Dear Vegas Golden Knights, Here we are, the Stanley Cup Playoffs. And – although I’d be ecstatic if you won the trophy – I’m OK if you don’t, because you’ve already given this second-generation native a great gift. You shined a light on something I’ve known since I was 5 years old and watched this city come together after the …

40th Annual International Collegiate Conference

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This past weekend I had the honor of representing the UNLV chapter of the American Marketing Association (AMA) at the AMA 40th Annual International Collegiate Conference in New Orleans. It gave me so much joy to see hundreds of my peers from across the world gathered together to practice the marketing concepts we have learned in school. I was able …

Don’t leave money on the table

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I heard a story recently about a guy who was walking past a hair salon that was promoting a hair restoration service. The guy was balding and interested in the service, so he walked in. When he inquired about the service, the receptionist’s initial response was “Oh, it’s really expensive.”  Not that it was a great service, not that he …

Let’s talk rebranding

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You’ve probably thought about the idea of rebranding already, and if you haven’t your day will most likely come. Rebranding can be intimidating. You’ve already put your name out there and the last thing you want to do is confuse or lose your target audience. Although it may appear risky, we can’t ignore the rewards that result from taking a …

Five important ways to maintain your website

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Congratulations, you are officially a website owner! Now that you’re feeling extra excited and proud about your new online identity, we don’t want you to forget some key steps that result in keeping your new website properly functioning. Yes, owning a website comes with some maintenance responsibilities just like owning a car. Visual Check – Don’t rely on your customers …

What’s good for the goose…

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One of the questions I ask potential and current clients the most is “How do you like to be marketed to?” The reason for this is oftentimes, a client will say they want to send out an email every day for a week or post 75 Facebook ads or any number of annoying combinations to get potential customers’ attention. Yet, …

Living your brand

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Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst themselves while giving a half-hearted …