With AI engines crawling the web for quick answers, many business owners find themselves wondering is a blog even worth it for their small or mid-sized business.
The short answer is, yes. Even in 2026, a blog is the perfect tool to help you open the door to people who need your services.
Our Imagine-ary friend Gene There’s a misconception that brand standards begin and end with a logo, colors, fonts and graphics. A solid brand should also have a consistent voice that goes along with these visual elements. Some brands have gained notoriety with edgy social media voices, like the clever roasts offered by Wendy’s or the surprisingly salty Merriam-Webster, who always …
risk is required I want to give you a look behind the curtain for moment. As a team, we recently took on the challenge to update the Imagine Communications website. Right out of the gate, we realized we also need to update the brand to best showcase our style and voice on the website. But what is Imagine’s style? What …
[vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=sCVoIUFNdQ0″][us_separator size=”small”][vc_column_text]“Come for the history, stay for the fun” video Fall 2022 – Spring 2023 Jill Lagan, CEO of the Boulder City Chamber of Commerce, approached Imagine Communications seeking ways to boost Boulder City’s visibility. Between the opening of Interstate 11, diverting Nevada-Arizona drivers around Boulder City, and the pandemic, tourism was down and local businesses were facing challenges. …
An online presence is an absolute necessity these days, but entering the web world can feel like learning a new language. Keeping up with continuously evolving technology, new terminology and industry trends can feel daunting. But don’t fret! Here are five commonly used terms and phrases to help ease a beginner into this foreign subject and hopefully lessen some of …
Short answer: yes. Long answer: yes, you really do. If I had a dollar for every time I heard a variation of the phrase “I don’t have a website, I just use Facebook,” and another dollar for every time I was looking for a business online and got directed to their Facebook page instead of a website, I would have …
We’ve entered a new year which means your website can probably use an update. I addressed some important ways to maintain your website in a past blog, but thought it might be nice to summarize some important tips and tricks to update your website. What does it mean to update your website and how should you go about doing so? …
Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for business in 2000, and for the …
One of the most effective ways for a business to gather data nowadays is through its website. They have become an essential part of the customer journey, so much so that if you don’t have a website there is a chance a customer may perceive you as sketchy or not worth their time. So, since it’s one of the first …
About once a month, Imagine’s web team and I spend an hour or so reviewing Imagine’s website and online newsroom. Since we’re a marketing and communication firm that does a lot of web and graphic design, that should be a quick meeting, right? Not a lot of changes needed and mostly a chance for everyone to virtually gather and chit …