Skeptics love April 1 — it’s the one day of the year when everyone approaches things with more skepticism. Marketers love it, too, as it’s an opportunity to push out creative ideas without the pesky restraints of, well, reality! Last week we all saw some jarring posts about prominent businesses, either too good or too bizarre to be true. And …
Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or offer, I’m often instantly annoyed …
A couple of weeks ago I had the pleasure of attending South by Southwest (SXSW). SXSW is a marketing mecca full of industry superstars willing to share their knowledge with the masses. After sifting through pages and pages of notes from all of the various sessions, I’ve narrowed down my top five takeaways from the conference. Have an opinion. Make …
I recently attended the tail end of Premiere Orlando, one of the larger hair and beauty industry shows of the year. While I was there, I kept overhearing (okay, eavesdropping on) snippets of conversations from hairdressers about social media. There seemed to be two schools of thought: those who use it well and those who resent the ones who use …