This past weekend I had the honor of representing the UNLV chapter of the American Marketing Association (AMA) at the AMA 40th Annual International Collegiate Conference in New Orleans. It gave me so much joy to see hundreds of my peers from across the world gathered together to practice the marketing concepts we have learned in school. I was able …
I heard a story recently about a guy who was walking past a hair salon that was promoting a hair restoration service. The guy was balding and interested in the service, so he walked in. When he inquired about the service, the receptionist’s initial response was “Oh, it’s really expensive.” Not that it was a great service, not that he …
You’ve probably thought about the idea of rebranding already, and if you haven’t your day will most likely come. Rebranding can be intimidating. You’ve already put your name out there and the last thing you want to do is confuse or lose your target audience. Although it may appear risky, we can’t ignore the rewards that result from taking a …
Congratulations, you are officially a website owner! Now that you’re feeling extra excited and proud about your new online identity, we don’t want you to forget some key steps that result in keeping your new website properly functioning. Yes, owning a website comes with some maintenance responsibilities just like owning a car. Visual Check – Don’t rely on your customers …
One of the questions I ask potential and current clients the most is “How do you like to be marketed to?” The reason for this is oftentimes, a client will say they want to send out an email every day for a week or post 75 Facebook ads or any number of annoying combinations to get potential customers’ attention. Yet, …
I was recently asked why I use the fonts I use. There is always calculation behind font choice. Never is a typeface chosen just because it’s pretty, though that does help. I choose fonts based on who the client is, who the target audience is, and what application the font is being used for. The fonts chosen really need to …
Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst themselves while giving a half-hearted …
Get to know Nicole Musolino, the newest member of the Imagine team, in a quick Q & A below! Nicole joined us in August and can be reached via email. What is your hometown? Born and raised in Las Vegas, NV How did you come to work at Imagine? I have been friends with Melissa Biernacinski since middle school. She …
Many times throughout my career, I’ve heard other business owners complain about their employees doing things on the side. They feel it causes them to lose focus and energy. Put another way, in return for a paycheck, they get to own them 24/7. That’s an unenlightened attitude, perhaps a holdover from the “Mad Men” era. Here at Imagine, we actually …
A couple of weeks ago, I read an article about the importance of headshots on PR Daily and all I could think was, “PREACH!” The tl;dr version of the article is that someone did not have a professional picture available, and the media chose the most unflattering image they could find on Google. Occasionally, we will need a headshot of …