There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in a certain industry but not …
Celebrating National Small Business Week
For more than half a century, the U.S. Small Business Administration has celebrated National Small Business Week to spotlight hard-working companies, and this year, it falls the week of Sept. 20. We’re a small business ourselves, and we love supporting other small businesses — check out the personal recommendations from our Imagine team below: Panchos Vegan Tacos, with three locations …
What’s good for the goose…
One of the questions I ask potential and current clients the most is “How do you like to be marketed to?” The reason for this is oftentimes, a client will say they want to send out an email every day for a week or post 75 Facebook ads or any number of annoying combinations to get potential customers’ attention. Yet, …
Be an owner, not an employee
It’s no secret that most businesses fail within the first two years of opening. Many will attribute the failure to economic conditions or business location. However, I believe it boils down to a lack of preparation. “If I owned this company, I would do things so differently.” “People really like my cupcakes. Maybe I’ll start selling them.” “This town really …




