Picture this: you’ve been looking at the numbers for your company and feel like you could benefit from some advertising. There’s a photo on your website you’ve always liked and know that you definitely want it in this ad. So, you come up with a market to target, buy a full-page space in a magazine, think of a catchy campaign, …
A couple of weeks ago, I read an article about the importance of headshots on PR Daily and all I could think was, “PREACH!” The tl;dr version of the article is that someone did not have a professional picture available, and the media chose the most unflattering image they could find on Google. Occasionally, we will need a headshot of …