Way back when I was in college, we studied the works of a Canadian communications analyst and philosopher named Marshall McLuhan, who developed original theories on the substantive and stylistic differences between radio, print and television, among others. McLuhan’s influential work on “hot” and “cool” media can best be summarized by the 1960 John F. Kennedy/Richard Nixon debates. Those who …
Founded in 2000 as the brainchild of Alex Raffi and D.J. Allen, Imagine was conceived as a marketing firm with both brains and heart, driven by creative problem solving in a business context. Alex and D.J.’s fledgling business moved forward as the very first startup to graduate from the newly-founded Henderson Business Resource Center. When Imagine opened its doors for business in 2000, and for the …
Many times throughout my career, I’ve heard other business owners complain about their employees doing things on the side. They feel it causes them to lose focus and energy. Put another way, in return for a paycheck, they get to own them 24/7. That’s an unenlightened attitude, perhaps a holdover from the “Mad Men” era. Here at Imagine, we actually …
No matter what side of the political aisle we’re on, there’s one thing on which we can all agree — these are rapidly-changing times. As we gaze into our increasingly cloudy crystal balls, doubt and uncertainty appear to be the order of the day. Which leaves us two choices: sit back and wait to see what happens or take action. …