Choosing the right marketing approach depends on your business’s goals, budget, and available time. Whether you handle marketing yourself, build an in-house team, or partner with an agency, each option has advantages and trade-offs. For many small and mid-size businesses, working with a marketing agency often provides greater flexibility and access to a broader range of expertise.
I used to talk on the phone A LOT! Like a lot, a lot. It was my job. I used to work in sports, and it was my responsibility to sell tickets. From giant 1,200-person group outings to season tickets to suites to single tickets. I sold everything. At one point in my career, I was making a minimum of …
I heard a story recently about a guy who was walking past a hair salon that was promoting a hair restoration service. The guy was balding and interested in the service, so he walked in. When he inquired about the service, the receptionist’s initial response was “Oh, it’s really expensive.” Not that it was a great service, not that he …