There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in a certain industry but not …
Moving Language into the Future
As a copywriter, I sometimes geek out on the quirkiness of old phrases no longer relevant to today’s audiences. Dated sayings that come off as strange, offensive or even downright abusive such as “Spare the rod and spoil the child” or “In a coon’s age” have become relevant only to trivia games (the expression “in a coon’s age” dates to …
Tone is Body Language
I used to talk on the phone A LOT! Like a lot, a lot. It was my job. I used to work in sports, and it was my responsibility to sell tickets. From giant 1,200-person group outings to season tickets to suites to single tickets. I sold everything. At one point in my career, I was making a minimum of …
Welcome, Montana!
Last month, local artist Montana Black officially joined our Design and Development team. Meet the newest member of the Imagine family and get to know her in the Q&A below! What’s your hometown? I was born and raised in Las Vegas. What is your official title? Production Artist What duties will you perform in your new job? I am part …
WWTLD: What Would Ted Lasso Do?
It was a Friday evening, and my husband had had a particularly difficult work week. He was salty, to say the least, and after hearing an irreverent interview with Brendan Hunt, writer and co-creator of “Ted Lasso,” I suggested the 35-minute comedy may be something to pull him out of his doldrums. I like being right as much as the …
Management: It actually is rocket science
I believe Imagine has a strong company culture that has grown from many successes and failures. It’s not easy, but over the years I think collectively we have discovered a few things that work. Managing people is a big responsibility that employers often treat as a burden because it is challenging and nuanced. It’s often pawned off to others without …
Fonts matter
I recently received an email written in a bright color and the Comic Sans font, and I was surprised at my negative reaction. As far as business emails go — as well as my go-to Word default — Times New Roman, size 12, is my jam. I blame it on my journalism roots. Arial isn’t bad, either. I like them …
Five ways owners of small business can stay motivated
Over the last 20-plus years running a small business with my business partner, I’ve learned how difficult it is to stay motivated at times. Aside from meeting payroll and keeping the business viable, there are things there that keep you motivated and encouraged. Here are 5 simple ideas on how to possibly spark some motivation or inspiration amongst the deluge …
Writing content is not an act, it’s a lifestyle
Humility is a good value for a content developer. If you don’t have a curiosity about people, whatever empathy you claim will be false and probably devolve into some arrogant claims that will be immediately seen as an attempt to manipulate or insult the consumer’s intellect. But genuine empathy is rooted in humility and the understanding that many people contribute …










