You don’t have to be a grammar nerd to spell it right

marketingimagineBusiness Tips & Lessons

Anyone who has been in the office with me has heard me say, “Grammar saves lives!” While it’s partially a joke, there is meaning behind it. Now, I’m not saying everyone has to be a hardcore grammar nerd. The litany of rules about when to use commas, semicolons or em-dashes isn’t for everyone. But spelling should be, especially in professional …

Podcasts: Still a wild card, but a useful one to have in your deck

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The COVID-19 pandemic has brought about so many protocol changes and “new normals” that it’s hard to keep track of how many ways business models have changed for various industries. Necessity is the mother of invention — or, in some cases, substitution! During the gear-shifting months of 2020, we at Imagine found that podcasts helped fill the gaps for a …

Creating our 2020 holiday card: Dissecting the creative process

marketingimagineImagine Communications

Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned along the way is the …

It’s not just one thing, it’s everything

marketingimagineImagine Communications

I have naturally curly hair that I have been in a complicated relationship with for most of my life. There are days that I love my curls, days that I get frustrated by them, and days that I admit defeat and either straighten my hair or pull it up into a bun. A friend reached out recently to ask for …

Imagine Inspirations

marketingimagineBusiness Tips & Lessons, Imagine Communications

Working in a creative industry gives us the unlimited opportunity to explore ideas and strategies for our clients. But we can also fall into a rut and feel uninspired at times, so we asked Imagine team members to share where they go to for inspiration. Answers ran the gamut and were shared on our social media over the last month …

Celebrating National Small Business Week

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For more than half a century, the U.S. Small Business Administration has celebrated National Small Business Week to spotlight hard-working companies, and this year, it falls the week of Sept. 20. We’re a small business ourselves, and we love supporting other small businesses — check out the personal recommendations from our Imagine team below: Panchos Vegan Tacos, with three locations …

Do you really need a website?

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Short answer: yes. Long answer: yes, you really do. If I had a dollar for every time I heard a variation of the phrase “I don’t have a website, I just use Facebook,” and another dollar for every time I was looking for a business online and got directed to their Facebook page instead of a website, I would have …

The path of least resistance

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A lot of times, when a client calls Imagine in the middle of a crisis, it’s up to us to react and help them to solve the problem. In the case of the Clark County Medical Society and the COVID-19 crisis, we had the chance to be part of the solution. With stay-at-home orders newly in place, the society contacted …