If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the company came up with their …
What I’ve learned from those who claim to be uncreative
I hear it all the time, “I wish I were a creative person.” Anyone who knows me knows that I can’t agree with that statement. I think it’s unfortunate that people believe creativity is something you can only associate with art. Creativity is so much more than art. It is the essence of how we interact with the world. First, …
Why should you hire a union-friendly marketing firm?
It’s a great day at the union — business is good and new initiatives are beginning to take shape. From the small stories happening in communities across the country to nationwide union news, the public and members nationwide should know about it. Every day, good things are happening in unions and signatory entities, but typically, no one outside a certain …
Are you ready for some football … commercials?!
Every year after the Super Bowl, the Imagine team gets together to discuss the Super Bowl commercials. We pick out ones we think were the most effective, ones that missed the mark and our overall personal favorites. For some of us, it’s the best meeting of the year! There are a few things to consider because not all Super Bowl …
The Joy Cart
During this recent surge in the pandemic, a family member was admitted to the hospital through the emergency room at Mayo Clinic in Phoenix. It was busy. Hospital staff didn’t have enough rooms, so they were using a recovery area in order to treat patients who were COVID-19 negative. I overheard a manager encouraging the nurses, letting them know there …
Explaining the Joke
It’s not easy to be funny. I don’t mean that in the way that Kermit finds being green difficult, like it’s a naturally imbued characteristic. Rather, the process of giving people an honest laugh — or even smile — is a daunting task. That’s true in the best of times, let alone now. Humor, however, is a powerful communication tool …