Choosing the right marketing approach depends on your business’s goals, budget, and available time. Whether you handle marketing yourself, build an in-house team, or partner with an agency, each option has advantages and trade-offs. For many small and mid-size businesses, working with a marketing agency often provides greater flexibility and access to a broader range of expertise.
A great logo does not need to tell your business’s entire history or appeal to every consumer, but it should serve as a signpost that instantly tells your target audience they are in the right place. Choosing meaningful elements and creating a cohesive, sleek logo design will take effort and expertise, but that investment will pay off.
As a copywriter, I sometimes geek out on the quirkiness of old phrases no longer relevant to today’s audiences. Dated sayings that come off as strange, offensive or even downright abusive such as “Spare the rod and spoil the child” or “In a coon’s age” have become relevant only to trivia games (the expression “in a coon’s age” dates to …
Way back when I was in college, we studied the works of a Canadian communications analyst and philosopher named Marshall McLuhan, who developed original theories on the substantive and stylistic differences between radio, print and television, among others. McLuhan’s influential work on “hot” and “cool” media can best be summarized by the 1960 John F. Kennedy/Richard Nixon debates. Those who …
When you think of a conversation, you may think like I do — two people speaking to each other in a back-and-forth fashion. In World War II, loved ones sent letters to soldiers in combat and waited for their replies for months. Although it was the written word, it was still a forward-moving conversation. Even in war time and an …