Many times throughout my career, I’ve heard other business owners complain about their employees doing things on the side. They feel it causes them to lose focus and energy. Put another way, in return for a paycheck, they get to own them 24/7. That’s an unenlightened attitude, perhaps a holdover from the “Mad Men” era. Here at Imagine, we actually …
Headshots and Public Relations
A couple of weeks ago, I read an article about the importance of headshots on PR Daily and all I could think was, “PREACH!” The tl;dr version of the article is that someone did not have a professional picture available, and the media chose the most unflattering image they could find on Google. Occasionally, we will need a headshot of …
Ten web design & development resources to save
This year has been full of web design, development and countless hours full of troubleshooting. I can’t help but feel like it might be the perfect time to jot down my current list of resources that help me find inspiration, provide me with some must-know information and, of course, help me troubleshoot through the unavoidable encountered error message! Screenfly As …
Social media success comes in all shapes
I recently attended the tail end of Premiere Orlando, one of the larger hair and beauty industry shows of the year. While I was there, I kept overhearing (okay, eavesdropping on) snippets of conversations from hairdressers about social media. There seemed to be two schools of thought: those who use it well and those who resent the ones who use …
Facebook Live Follow Up
Last Friday, Julie and Cynthia discussed best website practices during a Facebook Live event. They reviewed how to know when a website should be updated or overhauled, how to keep a site functioning after a build or update, and how to keep it secure. Click here or on the image below to download the reference sheet to keep on hand! …
Gradients? Oh, my!
One really fun part of being a designer is watching trends come and go. I recently realized, “Oh, no; gradients are back!” This time they are appearing in the form of colorful backgrounds. Every time they come around, it seems to be a short-lived trend, so it will be interesting to watch and see how it evolves this time around. …
Be an owner, not an employee
It’s no secret that most businesses fail within the first two years of opening. Many will attribute the failure to economic conditions or business location. However, I believe it boils down to a lack of preparation. “If I owned this company, I would do things so differently.” “People really like my cupcakes. Maybe I’ll start selling them.” “This town really …
Keep it moving
When you think of a conversation, you may think like I do — two people speaking to each other in a back-and-forth fashion. In World War II, loved ones sent letters to soldiers in combat and waited for their replies for months. Although it was the written word, it was still a forward-moving conversation. Even in war time and an …
Taking action in an unpredictable world
No matter what side of the political aisle we’re on, there’s one thing on which we can all agree — these are rapidly-changing times. As we gaze into our increasingly cloudy crystal balls, doubt and uncertainty appear to be the order of the day. Which leaves us two choices: sit back and wait to see what happens or take action. …
Goals
I participate in a group chat with some of my overseas cousins and woke up to a conversation this morning about “nutrition.” I use that term loosely because, as you know, everyone is an “expert.” One cousin asked if she should try some program du jour that was making the rounds in Australia. Everyone immediately jumped in with “You should …










