Humility is a good value for a content developer. If you don’t have a curiosity about people, whatever empathy you claim will be false and probably devolve into some arrogant claims that will be immediately seen as an attempt to manipulate or insult the consumer’s intellect. But genuine empathy is rooted in humility and the understanding that many people contribute …
Way back when I was in college, we studied the works of a Canadian communications analyst and philosopher named Marshall McLuhan, who developed original theories on the substantive and stylistic differences between radio, print and television, among others. McLuhan’s influential work on “hot” and “cool” media can best be summarized by the 1960 John F. Kennedy/Richard Nixon debates. Those who …
Anyone who has been in the office with me has heard me say, “Grammar saves lives!” While it’s partially a joke, there is meaning behind it. Now, I’m not saying everyone has to be a hardcore grammar nerd. The litany of rules about when to use commas, semicolons or em-dashes isn’t for everyone. But spelling should be, especially in professional …
The COVID-19 pandemic has brought about so many protocol changes and “new normals” that it’s hard to keep track of how many ways business models have changed for various industries. Necessity is the mother of invention — or, in some cases, substitution! During the gear-shifting months of 2020, we at Imagine found that podcasts helped fill the gaps for a …
Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned along the way is the …
I have naturally curly hair that I have been in a complicated relationship with for most of my life. There are days that I love my curls, days that I get frustrated by them, and days that I admit defeat and either straighten my hair or pull it up into a bun. A friend reached out recently to ask for …
Last month, Celestia Ward joined the Imagine family as a member of the public relations team. Get to know her in the Q & A below and say “hi” in the comments! What is your official title/role with Imagine? PR Coordinator What is your hometown? I was born in California but moved to Las Vegas at the age of two, …
Working in a creative industry gives us the unlimited opportunity to explore ideas and strategies for our clients. But we can also fall into a rut and feel uninspired at times, so we asked Imagine team members to share where they go to for inspiration. Answers ran the gamut and were shared on our social media over the last month …
For more than half a century, the U.S. Small Business Administration has celebrated National Small Business Week to spotlight hard-working companies, and this year, it falls the week of Sept. 20. We’re a small business ourselves, and we love supporting other small businesses — check out the personal recommendations from our Imagine team below: Panchos Vegan Tacos, with three locations …
Short answer: yes. Long answer: yes, you really do. If I had a dollar for every time I heard a variation of the phrase “I don’t have a website, I just use Facebook,” and another dollar for every time I was looking for a business online and got directed to their Facebook page instead of a website, I would have …