Creating our 2020 holiday card: Dissecting the creative process

marketingimagineImagine Communications

Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned along the way is the …

BRAINSTORMING

marketingimagineBusiness Tips & Lessons

Over the years, I’ve been part of more brainstorming meetings than I can count. And in that time, I’ve seen many different kinds of techniques and strategies used to get to a solution. I’ve come to believe that the most critical moment in the brainstorm is the launch of the meeting. There are many ways to conduct a brainstorm, but …