In a sea full of sameness, brand voice is what identifies your company as unique. The words you use along with the tone and cadence should set your brand apart and help audiences identify you across channels.
How can I connect with my target market?
Connecting with your target audience is about understanding who your audience is, having empathy for what they are experiencing, communicating clearly and then consistently delivering for them.
Having empathy for your target audience means putting yourself in their shoes and taking a deep dive into their wants, their goals, their needs, their fears and their pain points. Most importantly, what problems are they trying to solve?
How do I determine my target market?
Understanding who your target market is requires clarity about yourself and your business. The first step is to ask yourself basic questions about what you offer. What makes you stand apart from your competitors? What problem does your product or service solve, and what is unique about how it does that?
Creating our 2020 holiday card: Dissecting the creative process
Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned along the way is the …