Group of diverse young volunteers looking at camera, holding card with lettering

The Joy Cart

marketingimagineBusiness Tips & Lessons

During this recent surge in the pandemic, a family member was admitted to the hospital through the emergency room at Mayo Clinic in Phoenix. It was busy. Hospital staff didn’t have enough rooms, so they were using a recovery area in order to treat patients who were COVID-19 negative. I overheard a manager encouraging the nurses, letting them know there …

Explaining the Joke

marketingimagineImagine Communications

It’s not easy to be funny. I don’t mean that in the way that Kermit finds being green difficult, like it’s a naturally imbued characteristic. Rather, the process of giving people an honest laugh — or even smile — is a daunting task. That’s true in the best of times, let alone now. Humor, however, is a powerful communication tool …

Trophy hooked by a fishing hook on white background.

Avoiding wolves in the award forest

marketingimagineBusiness Tips & Lessons

There are awards we are all familiar with — the Oscars, the Emmys, the Pulitzer Prize — as well as awards that have become well known in their particular niche industry. Cartoonists know the Reuben is a coveted and longstanding award for excellence in the field of funny pictures. Some awards are very well-known in a certain industry but not …

Management: It actually is rocket science

marketingimagineBusiness Tips & Lessons

I believe Imagine has a strong company culture that has grown from many successes and failures. It’s not easy, but over the years I think collectively we have discovered a few things that work. Managing people is a big responsibility that employers often treat as a burden because it is challenging and nuanced. It’s often pawned off to others without …

Fonts matter

marketingimagineBranding

I recently received an email written in a bright color and the Comic Sans font, and I was surprised at my negative reaction. As far as business emails go — as well as my go-to Word default — Times New Roman, size 12, is my jam. I blame it on my journalism roots. Arial isn’t bad, either. I like them …

Five ways owners of small business can stay motivated

marketingimagineBusiness Tips & Lessons

Over the last 20-plus years running a small business with my business partner, I’ve learned how difficult it is to stay motivated at times. Aside from meeting payroll and keeping the business viable, there are things there that keep you motivated and encouraged. Here are 5 simple ideas on how to possibly spark some motivation or inspiration amongst the deluge …