Skeptics love April 1 — it’s the one day of the year when everyone approaches things with more skepticism. Marketers love it, too, as it’s an opportunity to push out creative ideas without the pesky restraints of, well, reality! Last week we all saw some jarring posts about prominent businesses, either too good or too bizarre to be true. And …
Gradients? Oh, my!
One really fun part of being a designer is watching trends come and go. I recently realized, “Oh, no; gradients are back!” This time they are appearing in the form of colorful backgrounds. Every time they come around, it seems to be a short-lived trend, so it will be interesting to watch and see how it evolves this time around. …


