I only eat McDonald’s in October. Well, that’s not entirely true, but 95% of the time, if I’m pulling up to the drive-thru, it’s October. When I was a kid, my dad would take a deer hunting trip every year for 10 days or so. It was always in October, often during Halloween, and during that time, Mom would take …
An online presence is an absolute necessity these days, but entering the web world can feel like learning a new language. Keeping up with continuously evolving technology, new terminology and industry trends can feel daunting. But don’t fret! Here are five commonly used terms and phrases to help ease a beginner into this foreign subject and hopefully lessen some of …
Are you speaking your customers’ language? If you’re not, you may be missing out on an opportunity to connect with them. For example, we have been creating more Spanish-language marketing materials for clients because they are finding more of their customers speak Spanish. Rather than forcing a customer to read and comprehend a foreign language, they are choosing to provide …
Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made by the creators behind so …
Imagine Communications creates marketing and public relations solutions as a team, starting by gaining an in-depth understanding of the needs and challenges faced by each of our client businesses. Our writers and copywriters compose with audiences, publications and goals in mind. Articles, press releases, media advisories, blogs and award nominations are each crafted with intent — built to be noticed …
Much has been written about the importance of finding meaning in one’s career. While a paycheck covers the necessities of life, money can only make someone slog away at an unfulfilling job for so long. Work in communications can span a broad spectrum, and we at Imagine have reflected from time to time how we feel lucky that our work …
If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the company came up with their …
I hear it all the time, “I wish I were a creative person.” Anyone who knows me knows that I can’t agree with that statement. I think it’s unfortunate that people believe creativity is something you can only associate with art. Creativity is so much more than art. It is the essence of how we interact with the world. First, …
It’s a great day at the union — business is good and new initiatives are beginning to take shape. From the small stories happening in communities across the country to nationwide union news, the public and members nationwide should know about it. Every day, good things are happening in unions and signatory entities, but typically, no one outside a certain …
Every year after the Super Bowl, the Imagine team gets together to discuss the Super Bowl commercials. We pick out ones we think were the most effective, ones that missed the mark and our overall personal favorites. For some of us, it’s the best meeting of the year! There are a few things to consider because not all Super Bowl …