Sometimes driving a message home is all about timing. And when you’re on the open road, it feels like you’ve got nothing but time. Thanks to a total eclipse in April, a concert in May and then a convention in June — taking me to Texas, Arizona and New Mexico, respectively — I’ve become quite familiar with Route 40 over …
Skeptics love April 1 — it’s the one day of the year when everyone approaches things with more skepticism. Marketers love it, too, as it’s an opportunity to push out creative ideas without the pesky restraints of, well, reality! Last week we all saw some jarring posts about prominent businesses, either too good or too bizarre to be true. And …