I’m a customer. I buy things. I know the struggle of wanting to save a few bucks by shopping around. But, unlike some consumers, I understand the cheapest option is not always the best. There is an amount of quality you sacrifice when you only look for the cheapest option. Same goes for marketing. Websites, logos, graphic design – all …
One of the most effective ways for a business to gather data nowadays is through its website. They have become an essential part of the customer journey, so much so that if you don’t have a website there is a chance a customer may perceive you as sketchy or not worth their time. So, since it’s one of the first …
Ross Gellar from “Friends” had his faults, but I have to agree with his grammar. I see “you’re” and “your” used incorrectly all the time, and sometimes, I feel like saying exactly what he said to Rachel in this clip. My best tip: if you are one to incorrectly switch up the two, say it out loud when you’re writing …
I had a meeting with a company last week that I found in a seemingly old-fashioned manner – its sign. Yup. In an age of digital marketing, my eyes were drawn to a bright, stationary sign on the side of the road that stated who the company was and what they did – quickly. I looked them up when I …
I know it may be hard to believe, but here at Imagine, there are some aspects of marketing that we don’t do often enough to excel in. When that happens, we partner with other agencies to provide our clients with the services they need to meet their goals. For example, if a client needs some high-level digital advertising, we may …
Over the years, I’ve been part of more brainstorming meetings than I can count. And in that time, I’ve seen many different kinds of techniques and strategies used to get to a solution. I’ve come to believe that the most critical moment in the brainstorm is the launch of the meeting. There are many ways to conduct a brainstorm, but …
Picture this: you’ve been looking at the numbers for your company and feel like you could benefit from some advertising. There’s a photo on your website you’ve always liked and know that you definitely want it in this ad. So, you come up with a market to target, buy a full-page space in a magazine, think of a catchy campaign, …
Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or offer, I’m often instantly annoyed …
Marketing is a communications strategy used by a company or individual to reach and connect with their target market through various methods. It includes your message (what are you trying to communicate), the medium (how are you trying to communicate), and the target (to whom you’re trying to communicate). There are many ways to build effective marketing. One is to …
[vc_row][vc_column][vc_column_text]We often travel across the country for client events, and as the company photographer, half of what I need to bring with me is gear. So, over the years, my travel buddy Nadia and I have developed some of our own travel tips and tricks: I like to carry an insulated bottle, like a Hydro Flask. It keeps me from …