Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst themselves while giving a half-hearted …
A couple of weeks ago, I read an article about the importance of headshots on PR Daily and all I could think was, “PREACH!” The tl;dr version of the article is that someone did not have a professional picture available, and the media chose the most unflattering image they could find on Google. Occasionally, we will need a headshot of …
I recently attended the tail end of Premiere Orlando, one of the larger hair and beauty industry shows of the year. While I was there, I kept overhearing (okay, eavesdropping on) snippets of conversations from hairdressers about social media. There seemed to be two schools of thought: those who use it well and those who resent the ones who use …
It’s no secret that most businesses fail within the first two years of opening. Many will attribute the failure to economic conditions or business location. However, I believe it boils down to a lack of preparation. “If I owned this company, I would do things so differently.” “People really like my cupcakes. Maybe I’ll start selling them.” “This town really …
I participate in a group chat with some of my overseas cousins and woke up to a conversation this morning about “nutrition.” I use that term loosely because, as you know, everyone is an “expert.” One cousin asked if she should try some program du jour that was making the rounds in Australia. Everyone immediately jumped in with “You should …