Skeptics love April 1 — it’s the one day of the year when everyone approaches things with more skepticism. Marketers love it, too, as it’s an opportunity to push out creative ideas without the pesky restraints of, well, reality! Last week we all saw some jarring posts about prominent businesses, either too good or too bizarre to be true. And …
What chocolate-covered lies can teach about marketing
By now, half the world has heard about the chocolate dream that died last week in Glasgow, Scotland. Billed as an immersive event, “Willy’s Chocolate Experience” went viral for all the wrong reasons. We could examine the errors in planning, staffing, design, execution, logistics, ethics and price point that led to the fiasco. But we are a marketing firm, so …