April Fools’ Day can be a field day for marketers — with a few risks

marketingimagineCommunication

Skeptics love April 1 — it’s the one day of the year when everyone approaches things with more skepticism. Marketers love it, too, as it’s an opportunity to push out creative ideas without the pesky restraints of, well, reality! Last week we all saw some jarring posts about prominent businesses, either too good or too bizarre to be true. And …