A selfie of two women at an industry event.

There’s more than one “I” in Imagine

marketingimagineAdvertising, Imagine Communications

If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the company came up with their …

Why should you hire a union-friendly marketing firm?

marketingimagineImagine Communications

It’s a great day at the union — business is good and new initiatives are beginning to take shape. From the small stories happening in communities across the country to nationwide union news, the public and members nationwide should know about it. Every day, good things are happening in unions and signatory entities, but typically, no one outside a certain …

Are you ready for some football … commercials?!

marketingimagineAdvertising, Imagine Communications

Every year after the Super Bowl, the Imagine team gets together to discuss the Super Bowl commercials. We pick out ones we think were the most effective, ones that missed the mark and our overall personal favorites. For some of us, it’s the best meeting of the year! There are a few things to consider because not all Super Bowl …

Explaining the Joke

marketingimagineImagine Communications

It’s not easy to be funny. I don’t mean that in the way that Kermit finds being green difficult, like it’s a naturally imbued characteristic. Rather, the process of giving people an honest laugh — or even smile — is a daunting task. That’s true in the best of times, let alone now. Humor, however, is a powerful communication tool …

Creating our 2020 holiday card: Dissecting the creative process

marketingimagineImagine Communications

Holiday cards have been a time-honored way for companies to reach out clients, colleagues and even competitors during a special time of year. In my work as a freelance artist over the years, I have created unique cards for hundreds of clients that express the specific message they want to communicate. And what I’ve learned along the way is the …

It’s not just one thing, it’s everything

marketingimagineImagine Communications

I have naturally curly hair that I have been in a complicated relationship with for most of my life. There are days that I love my curls, days that I get frustrated by them, and days that I admit defeat and either straighten my hair or pull it up into a bun. A friend reached out recently to ask for …