No one moves a crowd like Disneyland. It’s organized and efficient. Those who wave you to turn left or right are well-placed and often smiling as they voice their directions. It’s relatively painless. It won’t be shocking to many that Disneyland was in my head as I approached the task of photographing more than 1,300 people in one group at …
Time travel with Halloween buckets
I only eat McDonald’s in October. Well, that’s not entirely true, but 95% of the time, if I’m pulling up to the drive-thru, it’s October. When I was a kid, my dad would take a deer hunting trip every year for 10 days or so. It was always in October, often during Halloween, and during that time, Mom would take …
There’s more than one “I” in Imagine
If you’ve been following Imagine Communications for a while, you may have noticed that we do not operate like a stereotypical marketing firm or advertising agency. Long hours and inflated egos are replaced with flexibility and a true team approach. In a team meeting last month, we were discussing the CEO of Coinbase’s claim the company came up with their …
The Joy Cart
During this recent surge in the pandemic, a family member was admitted to the hospital through the emergency room at Mayo Clinic in Phoenix. It was busy. Hospital staff didn’t have enough rooms, so they were using a recovery area in order to treat patients who were COVID-19 negative. I overheard a manager encouraging the nurses, letting them know there …
WWTLD: What Would Ted Lasso Do?
It was a Friday evening, and my husband had had a particularly difficult work week. He was salty, to say the least, and after hearing an irreverent interview with Brendan Hunt, writer and co-creator of “Ted Lasso,” I suggested the 35-minute comedy may be something to pull him out of his doldrums. I like being right as much as the …
Fonts matter
I recently received an email written in a bright color and the Comic Sans font, and I was surprised at my negative reaction. As far as business emails go — as well as my go-to Word default — Times New Roman, size 12, is my jam. I blame it on my journalism roots. Arial isn’t bad, either. I like them …
You don’t have to be a grammar nerd to spell it right
Anyone who has been in the office with me has heard me say, “Grammar saves lives!” While it’s partially a joke, there is meaning behind it. Now, I’m not saying everyone has to be a hardcore grammar nerd. The litany of rules about when to use commas, semicolons or em-dashes isn’t for everyone. But spelling should be, especially in professional …
The path of least resistance
A lot of times, when a client calls Imagine in the middle of a crisis, it’s up to us to react and help them to solve the problem. In the case of the Clark County Medical Society and the COVID-19 crisis, we had the chance to be part of the solution. With stay-at-home orders newly in place, the society contacted …
By the way, Y-O-U apostrophe R-E means ‘you are,’ Y-O-U-R means ‘your’
Ross Gellar from “Friends” had his faults, but I have to agree with his grammar. I see “you’re” and “your” used incorrectly all the time, and sometimes, I feel like saying exactly what he said to Rachel in this clip. My best tip: if you are one to incorrectly switch up the two, say it out loud when you’re writing …
Imagine travel tips and tricks
[vc_row][vc_column][vc_column_text]We often travel across the country for client events, and as the company photographer, half of what I need to bring with me is gear. So, over the years, my travel buddy Nadia and I have developed some of our own travel tips and tricks: I like to carry an insulated bottle, like a Hydro Flask. It keeps me from …
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