Anyone who has ever created a logo — or worked on a team brainstorm to create branding or visual messaging, as we do here at Imagine — gains a finer appreciation for these distilled bits of corporate identity. Our modern world is peppered with them, and communications pros tend to notice nuances and choices made by the creators behind so …
I’m a customer. I buy things. I know the struggle of wanting to save a few bucks by shopping around. But, unlike some consumers, I understand the cheapest option is not always the best. There is an amount of quality you sacrifice when you only look for the cheapest option. Same goes for marketing. Websites, logos, graphic design – all …
I was recently asked why I use the fonts I use. There is always calculation behind font choice. Never is a typeface chosen just because it’s pretty, though that does help. I choose fonts based on who the client is, who the target audience is, and what application the font is being used for. The fonts chosen really need to …
Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst themselves while giving a half-hearted …