Cynthia Hartness, certified master clinical herbalist, is wild about plants and the natural world. Her Wildling Herbal Apothecary & Tea Shoppe is a cozy shop full of handcrafted teas, herbal tinctures and capsules in Highland, Michigan, less than an hour from Detroit. Cynthia and her partners at Wildling just needed branding and a voice to match its mission — and, like their products, they were starting from the ground up.