Branding shapes how potential customers see your business and whether they choose it over competitors. Your brand is your business, and branding is how you show it to the world.
How do I determine my target market?
Understanding who your target market is requires clarity about yourself and your business. The first step is to ask yourself basic questions about what you offer. What makes you stand apart from your competitors? What problem does your product or service solve, and what is unique about how it does that?