One pitfall of new technology is people quickly come to rely on it to perform functions it simply doesn’t do. I recall the spellchecker gaffes decades ago, when optimistic writers assumed a document was error-free because they’d hit “spell check.” A book author was once very surprised when I found an embarrassing error — see, his spellchecker was capable of …
[vc_row height=”auto”][vc_column][vc_column_text]Sometimes the magic formula to create a perfect — and in this case, possibly life-saving — message is a 15-year partnership, a dash of unfamiliarity and a stroke of inspiration.[/vc_column_text][us_separator][vc_video link=”https://vimeo.com/843906946?share=copy” align=”center”][us_separator][vc_column_text]Alex Raffi, creative director at Imagine Communications, is well aware of the long relationship his team has enjoyed with the Sheet Metal Occupational Health Institute Trust (SMOHIT), even …
A press release is a concise document containing newsworthy information, sent out by a person or organization to members of the media. Press releases are useful tools in getting coverage and raising public awareness, especially when crafted according to proper guidelines and sent to the right journalists. Why might a local organization put out a press release? What’s the difference …
Marketing is the act of promoting, and/or selling products and/or services and refers to any actions a company takes to attract an audience to the its product or services through high-quality messaging. Marketing’s aim is to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales. …
“The man who has begun to live more seriously within begins to live more simply without.” –Ernest Hemingway As someone who spends a significant amount of time brainstorming, I’ve often found that people tend to overthink things. They labor for long hours trying to shape elevated portions of the Earth’s crust into formations with steep sides and significant exposed bedrock, …
First, what is style? A style guide refers to the long list of grammar and punctuation rules to keep one’s writing consistent and clear. When should certain words be abbreviated or capitalized? Are book titles in italics or quotation marks? All these choices become a publication’s house style, which is often based on one of the “big four” style guides: …
In the “bizarre news” roundup, you may have seen that last week a 15-foot-tall red spoon was stolen from the front of a Dairy Queen in Phoenix. The Associated Press reported on the incident March 30, stating surveillance footage showed two thieves disassembling it with precision and escaping with it on “a small motorbike.” (Yes, I have looked, but not …
For the past decade, the Imagine staff has gathered the day after the Super Bowl to talk about the best part of the big game — the commercials! We look at effectiveness, those that missed the mark and those that hit the nail on the head, and, of course, we factor in our personal favorites. But just because we like …
As teams, fans and marketing executives gear up for the 2023 Super Bowl, I wanted to reflect upon an ad so ingrained and so beloved that we don’t even think of it as an ad. It’s an axiom, an answer you already know before the question is asked. Once the last play has been called and the confetti has covered …
Recently, at a luncheon held by Bruce Merrin’s Celebrity Speakers Bureau, I had the honor of hearing former military intelligence officer and author Alex Manire discuss his time serving and his journey toward faith. As he began, he asked the audience if they could recall the best cup of coffee they’d ever had in their life. People shrugged, as who …